How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of...

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed. Virtual goods are...

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if...

Barney Worfolk Smith thinks start-ups get it wrong when they let their go-to-market process become diluted as they grow. Thinking, planning and doing all need...

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never looked back...

Anders Holvøe, Director - Head of Marketing and Digital at Telenor, believes that the key to succeed in digital marketing is creating agile teams that...

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to...

From the perspective of store design, how can the physical environment discriminate in retail?

This month Andy Nairn, Founder of Lucky Generals, launches his first book. Go Luck Yourself contains “40 ways for you to stack the odds in your brand’s favour”

In a year for the books, 2020 has challenged us all to pivot at pace. With change comes the potential for growth - and during lockdown...