Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights...

AI has made significant strides in being multilingual, but can it ever be truly multicultural?

We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective perspectives on marketing innovation.

From AI to psychedelics, brand love to sleep health -the maiden SXSW in London hit like a sugar rush. Member Tanvir Siddiqui gives his review of SXSW London 2025.

“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England and Hong Kong, to explore the rapidly evolving intersection of technology and marketing.

At The Marketing Society’s The Digital Day 2025, MLP's Sarah Turner and Simon Jamieson took to the stage to explore an increasing challenge for brands in the digital age…

Highlights and key take aways from The Digital Day England 2025 event