Applying a circular economy is where the future of our high street lies.

To ensure that empathy and connection remain at the core of every communication in today's contactless world, marketers must avoid the following pitfalls.

This is going to be brilliant or dull, I thought as I walked through a chilly Canary Wharf towards HSBC’s towering HQ. Fortunately for me and 50 or so other Marketing Society members and guests it turned out to be the former.  

Brexit? Crisis? Recession again? All these words keep buzzing our minds and HSBC UK was kind enough to put us at ease…well, ish!

On Thursday 5th September I attended the Marketing Society’s seminar on ‘Demystifying Brexit’ with HSBC's top economist, Mark Berrisford-Smith.

Following the unprecedented events in parliament over the past two days, this is perhaps the most serendipitous event of all time (though Marketing Society should chalk it up as great planning on their part!).