Content from our partner Design Bridge and Partners, who are the team behind our new visual identity in 2025

A WPP company, Design Bridge and Partners is a global brand design agency. With 850 creative minds across 16 studios worldwide, we design brands with the power to move people, stirring emotion to drive action. Experts in brand strategy, brand identity, brand experience and brand effectiveness, we work in partnership with our clients to build and translate emotion into equity, ultimately designing what brands stand for into how they stand out. Globally our clients include the BBC, Coca-Cola, Diageo, Heineken, HSBC, Lenovo, Mastercard, Mondelez, NASA Artemis, Tencent, Reckitt and Unilever. 

 

 

Design Bridge and Partners

Growth through premiumisation: don't raise prices, lower risk

Design Bridge and Partners' Matt Boffey makes the case for brands to focus on reducing 'substitution risk' making it harder for customers to accept alternatives, rather than simply raising prices.
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The commercial impact of a new brand

The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.
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Finding focus - turning sustainability investment into brand value

Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.
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As the gaming market continues to surge, esports stands at a crossroads

While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.
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Provocations about AI and Brand Building

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox
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