The commercial impact of a new brand

The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

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Finding focus - turning sustainability investment into brand value

Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

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As the gaming market continues to surge, esports stands at a crossroads

While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

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Provocations about AI and Brand Building

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

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