customer behaviour

The Global Conversation: Building World-Class Customer Experience with AI

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and author of...
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What Customers Want Now: Trust, Relevance and Authenticity

For a recent Changemakers Club, Prophet partnered with The Marketing Society to host a group of marketing leaders for a timely discussion on what truly drives customers today.
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Navigate: Now & Next 2026 England | Morning Sessions

The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital...
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