Challenger brands to watch 2022

Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

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Brand purpose done right: an interview with Scott Goodson and Chip Walker

In a new book: Activate Brand Purpose, authors Scott Goodson and Chip Walker of Strawberry Frog argue for a deeper understanding of brand purpose.

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Seven tips for marketing sustainability as a challenger brand

Mark Barden, partner at eatbigfish, on why brands need to consider sustainability as a way to reinvent their business and communications strategies.

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Challenger brands to watch in 2021

In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands

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Challenger brands to watch in 2020

Welcome to eatbigfish’s annual list of the challenger brands you need to know about in the year ahead.

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Underdogs Unite: Australia Needs More Challenger Brands

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

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