Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

In a new book: Activate Brand Purpose, authors Scott Goodson and Chip Walker of Strawberry Frog argue for a deeper understanding of brand purpose.

Mark Barden, partner at eatbigfish, on why brands need to consider sustainability as a way to reinvent their business and communications strategies.

In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands

Welcome to eatbigfish’s annual list of the challenger brands you need to know about in the year ahead.

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...