B2B
B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups
B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.
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The Marketing Society GCC Awards 2025 Winner: Best Use of Media
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards.
Best use of media winners Madagascar National Tourism Board and Whereisthis.
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The Marketing Society GCC Awards 2025 Winner: Business to Business
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards.
Business to Business winners IBM and Weber Shandwick MENAT.
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Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.
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Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair
Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object Podcast...
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