Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Highly Commended was The Most Disastrous Campaign Ever

B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Business to Business winners IBM and Weber Shandwick MENAT.

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object Podcast...