Hospitals in the US call miscarriage ‘threatened abortion'

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

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Covid, radical uncertainty and its consequences

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty. 

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How brands are enabling a new wave of athlete activism

We’re living in an age where sporting superstars have enough power to challenge organisations and reverse government decisions.

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Is your brand at risk for not upgrading to activism 2.0?

Lauren Kelly has worked for Dell and PepsiCo... now CMO at crowdsourcing platform ThoughtExchange, she reminds us activists aren't brands, they're people.

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What happens when ego and activism collide? Nothing

Bestselling author, creative sociologist, futurist, cultures consultant, and LinkedIn Top Voice 2020, Amy Kean, says to the industry: if you want change, change things, without fanfare or fireworks.

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Mutiny in the boardroom

Alex Barker leads Be More Pirate, a social movement that supports people and organisations to challenge the status quo. Here she says the best people to hold brands to account are their own people.

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Standing up, standing out, standing for something: It's not easy for humans

... says Co-Owner and Strategy Partner at Harbour Collective and Co-Author of The Creative Nudge, Kevin Chesters

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More than a moment: why temporary activism will not achieve inclusion

Marianne Waite, Director of Inclusive Design at Interbrand, argues that disability inclusion is not about doing the right thing, but about understanding human truths.

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Second wave of activism

Trevor Robinson OBE, reflects on the next wave of activism and warns brands that hide behind superficial commitments can put the business at risk.

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Does marketing have an empathy problem?

​Good marketing has always had its finger on the pulse of what the people want and has worked hard to put this at the heart of the business.

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