Sophie Ho
Head of Brand - Claude, Anthropic
Sophie Ho has spent twenty years helping breakthrough technologies become culturally essential.
Born in China, built in New York, she carries East and West as a genuine way of seeing — fluent enough to cross, wise enough to know what gets lost in translation.
At Anthropic, Sophie led global brand marketing for Claude, guiding one of the most consequential technologies of our time into public consciousness. She shaped Claude's cultural presence from the inside, spearheading Anthropic's first-ever Super Bowl campaign and its strategic partnership with the Williams F1 team.
At Meta, she led WhatsApp's global brand through its most sensitive chapter — privacy innovation and AI integration for three billion users. She turned end-to-end encryption into a Cannes Grand Prix-winning human rights story, and unlocked more than $10 billion in revenue by launching ads on the platform.
At PepsiCo, she brought #PepsiChallenge back as a social movement and the #1 trending topic worldwide, conceived PepsiCo's first partnership with Alibaba to build a youth innovation incubator in China, and created the CNY platform "Bring Happiness Home," which held its place in culture for over a decade.
Sophie believes that in an age of relentless technological acceleration, the brands that earn permanent places in culture are the ones that remember why they were built for people in the first place.
