Culture Meets Code: Human-Centered Values in the Age of AI | New York

A company’s most powerful tool isn’t its technology—it’s its people. When employees are aligned on values and purpose, they become the strongest competitive advantage. Culture, not code, drives brand resilience. But in an era where AI is transforming the workplace, how does this technology fit into the cultural engine? As automation reshapes roles and responsibilities, organizations face critical questions:

• How does AI fundamentally impact both brand and its cultural values?
• What does it take to integrate AI ethically, transparently, and in ways that foster trust, but still elevate human values?
• Does AI risk desensitizing work culture by dehumanizing tasks and eroding autonomy?

Suresh Raj, Chief Growth Officer at M+C Saatchi Group, will sit down with Ekta Chopra, Chief Digital Officer, e.l.f. Beauty and Sophie Ho, (previous) Head of Brand at Anthropic to explore the intersection of work culture and artificial intelligence. Together, we’ll unpack strategies for prioritizing transparent communication, reskilling its people and involving them in AI adoption so they feel empowered rather than replaced. 
 
AI is powerful, and culture is irreplaceable. But together, they could lead to exponential possibilities.  Let’s explore how to make them thrive together.