Sheena Smith

Sheena Smith is Senior South Regions and Sectors Marketing Manager at VisitScotland, Scotland’s national tourism and events organisation, where she supports strategic regional, national and international initiatives to drive engagement, growth and visits.

With a background in journalism, working across local and national news titles, her career evolved to marketing within the arts sector and ultimately to tourism, where she has worked since 2011. She is passionate about connecting people with place and purpose through meaningful storytelling and experiences.

Sheena joined the Brand Scotland partnership as the Visit lead in 2022, where she brings her strong creative and stakeholder relationship management expertise to support the positioning of Scotland as the place to live, work, study, visit and do business.