Shazia is CEO of Neuro-Insight UK, having previously headed up New Business at the company. Before this, Shazia was Global Head of Insights at GHD and prior to that made her mark at P&G where she was responsible for designing and executing consumer research and building storytelling capability for their luxury fragrance and skincare brands. Shazia is not only an incredible business woman, but outside of her job, she volunteers with women’s charity, Endometriosis UK, campaigning for greater awareness around the condition.