Sandeep Pal

Sandeep is an established marketing leader with over 35 years of experience driving profitable growth and digital transformation for firms like IBM, Qlik, Oracle, and Citrix across Asia Pacific and Japan.

As Founder of FlexxCMO, he now provides strategic B2B services to help scale-ups, SMEs and enterprise firms accelerate growth. He firmly believes that the only key measure of marketing’s success is: Impact On Revenue

Sandeep’s executive history includes serving as VP and Regional CMO for APJ at Citrix, where he successfully rebuilt the marketing function and helped drive the transformation of the brand. In previous roles, he also spearheaded Oracle’s shift to modern digital techniques and launched the Oracle Startup Cloud Accelerator (OSCA) in Singapore.

An influential thought leader, Sandeep is a recognized contributor to the B2B marketing community, serving as a 'Thinkfluencer' for TigerHall and has participated in several CMO dialogues and roundtables.