Sami Moutran

Senior director, B2B marketing, METAP, TikTok

With 2 decades of experience in advertising and integrated solutions Sami Moutran brings with him a gauntlet of experience from the world’s leading media powerhouses.

Besides being a Creative Marketing leader - with a strong hands-on technical background - Sami has used the breadth of his impressive career to excel in identifying opportunities and successfully planning and executing strategies that secure massive revenue growth and generate lasting brand impact.
From Memac Ogilvy to Bytedance and heading his own businesses in between Sami boasts of a portfolio that is a testament to his global and regional leadership skills.

Over the years he has combined business, analytical, and technical acumen to drive cross-departmental initiatives solidifying his position as a collaborative leader who excels in motivating teams, partnering with and advising senior executives, and engaging with the global media community.

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