Samantha Maltin

EVP and CMO at Sesame Workshop

Samantha Maltin is the Executive Vice President and Chief Marketing Officer at Sesame Workshop, the nonprofit educational organization behind Sesame Street. She is responsible for elevating Sesame Workshop’s content and deepening brand engagement with consumers, partners, donors, and fans. Prior to Sesame Workshop, Maltin was a partner at a data science consulting firm Known (formerly Schireson Associates), where she led brand marketing and new business development for media and consumer product clients. Before that, she spent four years with A+E Networks as an SVP and Head of Marketing for the HISTORY channel and H2, and 15 years at Viacom/Nickelodeon in senior domestic and international roles across the organization. She was recently recognized on Forbes’ CMO Next 2021 List and Business Insider CMOs to Watch 2021 List. Maltin lives in Connecticut with her husband and two children.


In a rapidly evolving world what has changed for marketers and what does the future look like?