Robin studied Sociology at university, understanding the diversity of human experience and the issues facing society.

She then pursued a Masters in Journalism to share more stories and create content that changed how people thought. After graduating with the class medal and a radio show in tow, she secured a job at a publishing agency writing for print magazines in both B2B and B2C arenas. From LiDAR drones to industrial fans, financial services, and drink brands, she explored different subjects and brought brands to life.

Over time Robin got to work on social media campaigns and found a career that combined her passion for creative ideas and storytelling. From behaviour change government campaigns to new-to-market food brands, she now gets to shape brand stories and create content.