Rob Hollands is managing director of SharpEnd - The Agency of ThingsTM, a full-service partner to some of the largest global brands in the wines & spirits, beauty, fashion and FMCG/CPG sectors. 

Rob is responsible for the day-to-day leadership of the business as well as supporting key clients through their digital transformation. His mission is to help brands and consumers connect through the application of creativity, technology and data - removing the borders between the worlds of physical & digital and products & services. 

He was previously MD of Anthem Worldwide, where he led the evolution of the business from traditional brand design and packaging agency to become a successful connected content agency. He also co-founded – and later sold - the award-winning digital agency UNTITLED. 

Rob is a recognised expert on connected products and packaging and is a regular guest speaker on brand innovation and future trends. He has spoken at AIPIA Congress Amsterdam, RetailEXPO and Packaging Innovations & Luxury Packaging London & Birmingham. 

Away from the office, Rob is a keen Ultrarunner.