Rob Catterson

Rob Catterson is a Senior Marketing Manager at Scottish Enterprise, where he’s spent nearly two decades shaping how the world sees Scotland - not just as a land of lochs and legends, but as a bold, modern hub for business and innovation.

With a background in publishing and graphic design, Rob brings creative flair to data-driven strategy, leading a team of specialists across analytics, content, design, and video. He’s passionate about brand storytelling that resonates and marketing that delivers measurable impact. Through Brand Scotland, Rob helps craft the country’s international business message, challenging outdated perceptions and driving engagement across global markets. Whether he’s refining a national brand or diving into dashboards, Rob combines strategic thinking with a healthy dose of curiosity - and just enough irreverence to keep things interesting.