Brave ambition: what I took from Changemakers Scotland 2026

Changemakers is The Marketing Society's global conference series, running from New

How do you persuade a performance-led business to invest millions in brand? On a crisp autumn day in Edinburgh, I

In Glasgow, on a very rainy morning, my group of enthused marketeers waited to be wowed by the next instalment

With AI dominating almost every conversation in the industry right now, it’s no surprise that it shaped much of the discussion at this year’s Navigate Now and Next. There was a noticeable mix in the room…curiosity, excitement, and the slightly uncomfortable question of “what does this mean for us?”

Ines Lam reviews her address to The Marketing Society Hong Kong, exploring geopolitical volatility, US tariff uncertainty, AI-driven workforce transformation, China’s outbound capital shift, and why organisational agility is essential for business leaders navigating 2026’s evolving global landscape.

Siew Ting Foo argues that Chinese brands are redefining global growth through rapid innovation, cultural intelligence, and purpose-driven ecosystems. Blending speed with authentic storytelling and local resonance, they outpace Western rivals. Marketers must synthesize this agility with brand discipline to stay competitive.

Greg Carton reviews the From Macro to Market - Asia’s Economic Trends by HSBC's Ines Lam

A recent event in Sinapore looked at how Chinese brands have evolved from global challengers to market shapers and why they must now balance their cultural strength with the brand discipline and long-term equity for sustained global success.

David Ketchum reviews the 2025 Changemaker's Conference in Hong Kong and discovers that the future is not about having the best tech it's about those who've transformed how their people work and think.

A review of the Connections & Conversations Balancing Tech & Touch Workshop in Singapore which revealed how tech should serve as a tool to enhance (not replace) the human qualities of empathy, storytelling and playful collaboration.

When Sophie Devonshire, CEO of The Marketing Society, opened this year’s Changemakers Conference in Scotland, she challenged us with a

A conference that truly delivered, Caspar Schlickum shares his personal learnings of the Singapore Conference 2025

Hear from Advisory Board Member Emma Falvey, General Manager (Scotland) at Smarts, on her top takeaways from Trendspotting Creativity.

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Megan Milne, Social Content Specialist at ESPC (UK) shares her thoughts on our recent Future Leaders event in Glasgow.

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Aran Chandran, Business Development and Marketing Executive at Turcan Connell, shares his top takeaways from this year's Amplify Marketing Festival

Amplify Delivers on Content – Again

First up, this year’s Amplify festival was chock full of content. In fact, The

It was a typical Glaswegian summer day (sunglasses and raincoats) as marketers from across Scotland gathered at The Social Hub

The thought of networking for some brings to mind an afternoon wearing a name tag and making small talk with

Ritchie Mehta shares his takeaways from our Global Conference - "One exceptional day, a year full of inspiration"

Monk's Charlotte Mceleny reviews the 2024 Singapore Changemaker's Conference and asks, can we have it all? Can sustainability and business growth exist together?