Pratik Thakar

Head of Global Creative Strategy & Content, Coca-Cola

Pratik is Global Head of Creative Strategy and Integrated Content for the Coca-Cola TM portfolio. Prior to this, he has held several leadership roles across brands in The Cola-Cola Company including head of Creative Excellence for Asia Pacific, and Integrated Marketing Communication (IMC) for ASEAN.


How do you keep a 135 year old brand relevant for every new generation?