Petra Cameron
Head of Advertising & Content, NatWest, Natwest Group
Petra heads up the Advertising and Content team at NatWest Group (formerly RBS) delivering all advertising and social campaigns for NatWest, Royal Bank of Scotland and Ulster Bank (NI). The team also deliver organic content for the customer-facing social channels. Petra is on the leadership team for the Digital and Brand Marketing department and sits on the wider senior leadership team for the 350-strong Comms & Marketing team.
Since joining RBS 14 years ago she has managed media planning and strategy for the Group, customer segmentation, as well as the Royal Bank sponsorship programme including 6 Nations, The Book Festival and Tattoo.
Before joining the bank Petra spent several years at SMARTS (now The Gate), where she was Head of Client Services and sat on the management board.
Petra is a fellow of the Marketing Society Scotland and previously won the Inspirational Marketing Leader of the Year award. She is the current chair of the Marketing Star Awards.
