Nigel Vaz is the CEO of Publicis Sapient, the digital business transformation company, focused on helping companies survive and thrive in a world that is increasingly digital. With expertise spanning strategy, product, experience, engineering and data, Publicis Sapient helps businesses sustain relevance by adapting to change and capturing value through digital. In more than 20 years with the company, Nigel has acted as a strategic advisor on complex transformation initiatives with clients across geographies and a range of industries including financial services, automotive, retail, consumer products, and telecommunications, media & technology (TMT).
Named by Consulting Magazine as a Top 25 Global Leader, Nigel advises some of the world’s largest businesses on their transformation initiatives. Publicis Sapient clients include Carrefour, Goldman Sachs, Marriott, McDonald’s, Nationwide, Nissan and Unilever. Prior to Sapient, he was a successful entrepreneur – co-founding a public company with interests in internet consulting and connectivity solutions.
In addition, Nigel is a member of the Executive Committee of Publicis Groupe and serves as the Global Lead of Digital Business Transformation. He is President of the IPA (Institute of Practitioners in Advertising), a board director of The Marketing Society and an inductee of the BIMA Digital Hall of Fame.
He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, the Financial Times and Wall Street Journal, and author of numerous articles on business transformation, technology, brand experience and culture.
Nigel authored the Wall Street Journal and Washington Post bestseller Digital Business Transformation – How Established Companies Sustain Competitive Advantage from Now to Next, based on years of partnering with clients to harness the power of digital.