Digital Day: Now & Next 2021

Digital Day is a key date in The Marketing Society calendar.

As part of our commitment to accelerating your expertise and insight, this year we have made Digital Day bigger, bolder and more useful to you than ever. We have a packed programme of online talks designed to inform, inspire and challenge you with all things digital.

There’s so much great content coming this year that we are splitting this event over 2 days.

Digital Day Now – Wednesday 21 April
Digital Day Next – Thursday 22 April
 

Day One Programme

Wednesday 21 April

Focussing on best practice in marketing and showcasing brilliant brands doing impressive digital work. This will be open to all but aimed more at marketers looking to be inspired and gain insight into best practice.

09:45am
Welcome with Fiona Burton, Chair of Marketing Society Scotland and Client Partner at The Leith Agency

10:00am
How to take a low-cost model to market and win customer growth through conversion from service delivery

Dr Mike Welch OBE, Founder and Chairman, Atterley and Tirescanner.com
Dr Mike Welch is the Founder & CEO of Atterley, the online marketplace for independent fashion boutiques.

Atterley has recently finished a very successful crowdfunding campaign and secured ex-British Vogue Editor Alexandra Shulman to join as an advisor.  The brand has also seen a 250% increase in sales during the Covid19 pandemic.  In 2019, he also set up Tirescanner.com, bundling home delivery and home installation of tires into one service. 

He is a serial entrepreneur with an innate understanding of the consumer, how they shop and spend online and the importance of service excellence.

11:00am
Moving from Brand Safety to Brand Suitability

Will Stone, Head of CSR Strategy, UK, NFL
Brands need to understand how to run campaigns suitable to their brand identity during a historic moment when a large amount of publisher content is focused on hard news such as the growing death tolls due to coronavirus and #BlackLivesMatter, however it can be difficult to sometimes get this right. NFL have done a considerable amount of work since the Colin Kaepernick protests to connect with fans authentically and truly reflect the communities and fanbase they support, particularly in the UK where the NFL continues to increase it presence.  Will will tell us more about their approach and the benefits it has brought for all.

12noon
Influencer 101: An introduction to Influencer Marketing

Charlotte Williams, SevenSix Agency
Blogging was always Charlotte’s side hustle 0 not only a way to make extra income but also to build relationships with fellow influencers and brands for her full-time role as European Digital Marketing Manager at Sanrio, managing the Hello Kitty brand, and later Events and Marketing Manager under Sharmadean Reid, at Wah Nails.

Fast forward a decade and Charlotte launched SevenSix Agency, influencer marketing agency that truly encompasses her experience in this industry. This session will cover:

Types of InfluencersTypes of Content
Paid vs Gifting
Creating YOUR Community
Industry Standards
Measuring Success

2.00pm
The power of purpose, value and community in brand building

Louise Alexandra-Troen, Former VP Marketing at Bumble, most recently Global Marketing Director at Formula E and forthcoming VP Marketing at Headspace.
Louise is a leading marketeer who is passionate about the consumer landscape and has been committed to working for purpose-driven brands over the last 10 + years. Her session will give insight into the importance of playing into values-driven, authentic, emotional connections with your consumer - in order to outlast industry competitiveness. Her belief is that brands will be expected to play a much more emotional and leadership role - and looks to talk through her experience both at Bumble, Formula E, and ahead at Headspace as examples of leading brands defining this next wave. 

3.00pm
Digital Business Transformation: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges

Nigel Vaz, CEO, Publicis Sapient
Nigel is the CEO of Publicis Sapient, the digital business transformation company, focused on helping companies survive and thrive in a world that is increasingly digital. With expertise spanning strategy, product, experience, engineering and data, Publicis Sapient helps businesses sustain relevance by adapting to change and capturing value through digital.

In more than 20 years with the company, Nigel has acted as a strategic advisor on complex transformation initiatives with clients across geographies and a range of industries including financial services, automotive, retail, consumer products, and telecommunications, media & technology (TMT).

Named by Consulting Magazine as a Top 25 Global Leader, Vaz advises some of the world’s largest businesses on their transformation initiatives.

Day Two Programme

Thursday 22 April

Focussing on best practice in marketing and showcasing brilliant brands doing impressive digital work. This will be open to all but aimed more at marketers looking to be inspired and gain insight into best practice.

This will be the trends and future piece looking at the next stages of tech and digital innovation and how it can impact on marketing.  This will be open to all but aimed more at marketers with a specifically digital role or remit.

08:30am-10:00am
Imaginal DEN (Invite Only)

Imaginal DENs use experiential formats based on bite size nuggets of behavioural science. The process itself is designed to build trust & deep connection and knowledge transfer between participants. You will leave with co-created tools to get the very best from your teams.  The session will be hosted by The Marketing Society CEO, Sophie Devonshire and facilitated by Katz Kiely.

Katz is an award-winning digital transformation expert and culture architect. Over a 20 year career, she has worked with the world’s biggest companies through lasting change including designing the first open innovation platform for HP, rearchitecting the way a UN agency does business and designing a city scale behaviour change platform with Intel.

She is now CEO of beep: a platform that embeds the mindsets and behaviours that drive customer centricity by unlocking the problem solving potential of people.

10:00am
Welcome to Day 2 with Sophie Devonshire, CEO of The Marketing Society

10.10am
Decoding Decisions: The Messy Middle

Gerald Breatnach, Head of Strategic Insights UK, Google

Decoding Decisions is a major research project from Google in partnership with The Behavioral Architects, now published as a book. The research looks at consumer decision-making through the lens of behavioural science, identifying the "messy middle" where decisions are often shaped. Gerald will share the research and some recommendations for how marketers can leverage the research in their work, particularly relevant given the shift to online exploration and purchase behaviours over the last year

11:00am
How to create impactful AR campaigns

Pat Johnson, Founder & CEO, Rock Paper Reality
Augmented Reality has taken Marketing and Advertising by storm in 2020. With limitation on in-person interactions, brands are seeking new ways to engage with customers virtually. Historically, consumer AR has been slow to adopt due to various points of friction.  Pat will talk through how they approach AR and how to integrate it within your campaign.

12noon
Demystifying Digital Advertising  - The marketer's role in shaping an ecosystem for the future

Join Damon Reeve, CEO of The Ozone Project in conversation with Sophie Devonshire, CEO of The Marketing Society as they discuss the changing world of digital advertising, what this means for brand and business success, and how we as marketers can take more control of the digital ecosystem.

Following 18 months of major change in digital advertising - from regulatory challenges, browser changes, changing consumer consumption trends and the landmark ISBA/PwC report that highlighted a digital ecosystem not fit for purpose - find out how you can take an active role in re-architecting its future.

2:00pm
Death of the Cookie

Freddie Turner, Managing Director UK and Tom Hatton, Managing Director Manchester at MiQ
How Chrome and digital targeting and tracking will change the whole digital eco-system

3:00pm
Technology, trust and brands - what comes next?

Jamie Bartlett
Author of The Dark Net: Inside the Digital Underworld, Jamie Bartlett is a specialist in online culture and technology, and Director of the Centre for the Analysis of Social Media at the think-tank Demos. As an engaging keynote speaker, Jamie unveils a shadowy world of Internet cultures and shares insights into key topics of our time such as cyber security, the impact of social media, and the evolution of new political movements.

4:00pm
The Coffee-Chat 

A 30-minute connections and conversations session with an opportunity to chat through as a group the implications of the insights from Digital Day with Sophie Devonshire, Graeme Atha and other participants. Meet others and share perspectives together in an enjoyable ‘espresso’ session, discussing together what we’ve learnt and what the takeaways will be.

Tickets

Member tickets are £45 + VAT for one day or only £75 + VAT for both – and all talks will be available exclusively online to ticket holders after the event, so you can also access our online library to view content in your own time, whenever, wherever suits.

Non-members are more than welcome too.

Book your virtual pass below.

Scotland Corporate Members: if you have tickets as part of your corporate package, there's no need to do anything. We will be in touch with full details on updated allocations shortly. For any queries please contact us.