Nat joined the start-up world in 2020 after a six-year stint with the Scottish Government. Following various roles within international marketing, Nat was appointed Head of Digital Experience for Scotland’s nation brand unit. Before that, Nat was lucky to hone her digital marketing skills in Scotland’s biggest media agency, bigmouthmedia (later LBi), where she managed flagship clients British Airways, Condé Nast and Standard Life. Nat currently puts her hand to driving growth and building the brand of a unique educational technology product, with a real human connection at its core. Robotical is working to tackle the attainment gap in education, and STEM skills gap across the UK and beyond.