Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
In My Humble Opinion Episode 8: The news is dead
Jack Peat, Head of Newsroom at Taylor Herring, and Alex Goldsmith, Head of Social Video at Metro explore how social media has fundamentally disrupted traditional news practices and what this means for the communications industry. Drawing from Taylor Herring's report "The news is dead. Long live the news," they examine how platforms like TikTok have transformed everything from news gathering to storytelling.
From Alex's "What the F test" for content that stops the scroll, to the reality that anything over one minute is now considered long form, they discuss how journalists are becoming content creators and algorithms are taking on the role of editors. They uncover the positive evolution happening – how the best PR professionals are now engaging with publishers earlier in the process, understanding individual platform needs, and working more collaboratively than ever before.
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