Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
In My Humble Opinion Episode 7: Brands can do more to support DE&I initiatives in their advertising
Ben Mitchell, Partnerships Director at Publicis Media, Lily Wadsworth, Senior Brand Manager,Voltarol at Haleon, and Paige Eaton, Planning Account Director at Spark Foundry examine how brands can move beyond tokenism to create genuinely inclusive content. They discuss everything from simple inclusive casting to purpose-driven campaigns that tackle stereotypes and drive social change plus they take a look at Voltarol's award-winning six-year partnership with Gay Times and Channel 4, showcasing how authentic storytelling around LGBTQ+ communities in sport has driven both positive brand metrics and meaningful social impact.
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