Meg is General Manager for KFC UK & Ireland. Prior to this, Meg was Chief Customer Officer at Asda, responsible for Asda's marketing and data functions.

Previously, Meg spent a decade at KFC where she held various marketing leadership roles, including innovation, insight and strategy, and marketing communications. Appointed as Chief Marketing Officer in 2016, Meg led a turnaround of the brand amidst unprecedented disruption to the category, transforming the total customer experience to make KFC more relevant, distinctive, and easier to access.

Prior to her ten years at KFC, Meg began her career at JPMorgan, then five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at luxury desserts brand Gu Puds.