Matt Boffey
Chief Strategy Officer, Design Bridge and Partners
Matt is a successful entrepreneur, an award-winning brand strategist, and an award-winning digital product designer. Since coming into the industry 20 years ago he's developed world-famous global creative campaigns for Nike; authored transformational brand strategy for Adidas and Deliveroo; created enterprise software and licensed it to global financial service companies; and founded, sold, and exited his own marketing services business. He even delivered a baby when his youngest daughter arrived unexpectedly early.
Examine the pivotal lessons brands have learned over the past two decades and how these insights will shape the next
The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and
As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness, while