Lui Tong

Director, Direct to Consumer, Swire Coca-Cola HK

Ms. Lui Tong is a strategic entrepreneur who energizes businesses through innovation and digitalization. She currently leads Swire Coca-Cola Hong Kong to connect the world's number one brand directly with consumers and evolve with the new economy. Her career includes establishing an impressive cross-border eCommerce networks for Strawberrynet, the market’s leading beauty online store as its COO China and Global Business Development Director, helped launch, built PCCW’s [HKSE:0008] integrated media arm, AdSociety and developed profile through JVs with top technology companies. She found Jilian and transformed the luxury lingerie business into one of the earliest global Omni-channel businesses in 2006 and subsequently introduced the first commercialized AI mirror. Ms. Tong is a Top 50 Innovative Retail Leaders in Hong Kong honoree.

Ms. Tong is the Vice President of Hong Kong Federation of eCommerce and is the President of the University of Washington Alumni Association in Hong Kong, Chairman of Tong Leung Tak Music Foundation, Member of Zonta Club and Member of HK General Chamber of Commerce’s Retail Committee.

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