From launching the UK's first-ever Black Friday event at Asda to giving England fans hope at Euro 2024 thanks to Danny Dyer's Cockney charm, Leah Spears' career in marketing has been game-changing.

Having started out in PR in the early 2000s, she went on to lead Consumer PR for the supermarket chain before senior director roles across its marketing portfolio, spanning the Asda Price Guarantee to raising millions for breast cancer research.

Now Head of Brand Strategy at Paddy Power, Leah's been at the helm of the gambling giant's infamous mischief and mayhem since 2022, overseeing the biggest and most successful campaigns in its history. She most-recently led the design and strategy for an innovative new Paddy Power shop concept, a blueprint shaping its retail future.