Kim Wallace

As Head of Brand Scotland, Kim Wallace uses decades of experience in harnessing marketing for social and environmental good globally. A marketing leader with a background in brand development, digital and social media marketing for major purpose brands like Scottish Government, Energy Saving Trust and Oxfam GB, Kim led the delivery of Scotland’s nation branding strategy for COP26, one of the largest and high profile events of its kind ever hosted in Scotland. Kim now leads a multi-disciplinary team of digital, social content, marketing and PR practitioners; the team behind Brand Scotland. A strategic and creative thinker, Kim loves nothing more than bringing positivity and can-do practicality to any change project.

Kim believes that effective nation branding both reflects and inspires the essential character of a nation. Using authentic storytelling to position Scotland as the place where head, heart and spirit make good things happen, Kim has demonstrated how marketing can unite communities around shared values and common purpose, connecting Scotland's heritage with the meaningful and progressive action that's happening right now, every day in our fantastic country.