Khaled has over 17 years of service in Tetra Pak and more than 27 years’ experience, which started in advertising and then continued in international sales, marketing and branding in FMCG (B2C) and Food Packaging Industries (B2B), including Tetra Pak and The Coca-Cola Company. He has a Bachelor of Commerce degree from Concordia University - Canada. He also completed several executive programmes in leadership and management at Ashridge - UK, IMD - Switzerland and Harvard Business School - USA. Khaled is a serial investor in several start-ups, the Chairman and Board Member of the Marketing Society Middle East, a published author and a regular speaker at International events and conferences around the world.
In this special session representatives from our global hubs discussed COVID-19's impact on the planet, sustainabilty and what marketing can