Ken Muench

CMO, Yum! Brands

Ken is the Chief Marketing Officer for Yum! Brands, one of the world’s largest restaurant companies, with nearly 50,000 restaurants in more than 150 countries and territories. Its restaurant brands—KFC, Pizza Hut, Taco Bell, and now Habit Burger—are global leaders of their categories. As CMO, Ken runs a highly specialized strategic marketing division of Yum!, called Collider, made up of about 25 cultural strategists, marketers, data and social scientists. This team helps set the marketing vision for all four brands around the world, trains the marketers on the latest breakthroughs in marketing science, and solves individual marketing challenges in dozens of countries. Prior to this role, Ken ran Collider as an independent strategic consultancy, working with brands like Nestlé, Verizon, Toyota and more. Ken got his start in marketing as a copywriter at an ad agency and eventually became creative director and ultimately ran Strategic Planning departments at Gallegos United, a highly awarded boutique creative ad agency, and FCB Chicago and LA, one of the largest ad agencies in the world.

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