Every November for as long as we can remember, we've been gathering as a community to become better marketing leaders. And this year was no different.
In these strange and complex times, coming together as marketers has never been more important. It's easy to feel stuck right now, to presume that there's no growth on the horizon. But we know that brilliant marketing is the best way to drive our brands forward in this new world.
And we know that surrounding ourselves with fellow marketers who understand just what we're all going through, is how we'll find our way through. We all have a stake in the future of the marketing industry. We all need to learn how to thrive in a new reality, find growth opportunities, pivot when needed, hold onto market share and prove marketing effectiveness to our board.
Watch back, on demand
This was our Brave Get Together that we held on 4 November. You can read what it was like, what attendees learned and who spoke below. But, most importantly, as Marketing Society members, if you missed the sessions, you can now purchase them to watch on demand - available until 1 December. Scroll down to learn more and purchase access to all the talks.
What it was like
We won't be gathering together in person this year. But we're did everything we could to ensure you experienced the magic of a Marketing Society conference from the comfort of your own home.
This was not a conference... this was a Get Together when we worked as a community across all seven of our hubs and hatch a plan.
This was not a series of faceless PowerPoints... this was a new way to collaborate, inspire one another and make things happen.
This was not an ordinary day working from home... this was a day when you stopped feeling stuck and knew what to do next.
What you learned
Our full list of speakers can be found below and as always they were inspiring, surprising and memorable:
Senior marketing leaders who talked candidly about the intricacies of failures and success offering us wisdom and actionable insights. Brave leaders from parallel industries who've fought and won in times of adversity and taught us about operating in the new normal. High performing stars in the worlds of sport and the arts who reminded us of the value of creative thinking in tough times. Inspirational coaches who shared advice, tools and tips on high performance leadership — boosting our skills in team building, relationships, innovation, agility and more.
Who you heard from
Professor James Pennebaker, Psychologist – University of Texas
WFH- What is it doing to communities, companies, and people?
Kat Harbourne and Jenny Eells, BBC Radio Presenters – The Naked Podcast
The Naked Podcast. Presenters Jenny and Kat took the brave decision to conduct their podcast naked, and ask the same of guests
Tim Kobe, Founder – Eight Inc
2021 Space Odyssey How can we now approach human interaction and space design?
Ged Couser and James Hepburn, Principal BDP – designers of the Nightingale Hospitals
The Nightingale Hospitals – How to build a 500 bed hospital in 9 days
Professor Amy Edmondson, Novartis Prof. of Leadership and Management – Harvard Business School
The Psychology of Safety - Amy talks about her beliefs on the fundamental nature of safety as a precursor to performance
Ken Muench, CMO – YUM! Brands
Feeding the front line in Wuhan and around the world. How did KFC and Pizza Hut respond?
Adam Morgan, Founder – eatbigfish
Brand Collaboration - A new map to Resilience, Scale and Growth
Pat Symonds, Chief Technical and Engineering Officer – Formula 1 and Ellie Norman, Director of Marketing & Comms – Formula 1
Project Pitlane - How 10,000 engineers pooled ideas, brains and resources
Baroness Manningham-Buller, former Director General – MI5
The Ultimate Public Protector. We ask Eliza about managing threats, and the drivers of success in leading in a crisis
Jamal Edwards MBE, Founder – SBTV
"The Banksy of Digital Content" Creative Entrepreneur Jamal talks about his ambitions for challenger brand SBTV
Cephas Williams, Founder – Drummer Boy Studios, and Photographer – 56 Black Men
Cephas explains his vision to change the narrative, stereotyping and opportunities for the Black community
Ed Smith, GM EU Marketing – Amazon and Kathleen Saxton, EVP and MD – MediaLink
The Amazon Way? Think 5 or 6 moves ahead
John Willshire, Founder – Smithery
Sketch, Scaffold, Structure - How to make High Velocity Decisions
Chris Barez-Brown, Founder – Upping Your Elvis
Experiment for Energy. Chris shares the importance of getting out of autopilot
What the perfect marketer looks like in 2025
Jan Gooding, Chair – Given, and President – Market Research Society
Sara Bennison, CMO – Nationwide
Syl Saller, President, The Marketing Society and Former Global CMO
Sense makers (analysing the day's sessions)
Juhie Gorwara, Head of Corporate Marketing, Philips Indian Subcontinent
Erica Kerner, Senior Vice President – ONE Championship
What I've learned in 2020
Margaret Molloy, Global CMO – Siegel+Gale
Sandra Murphy, Founder and MD – Equidgel
Ed Bell, GM, brand, insights and marketing communications – Cathay Pacific
Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre
David McQueen, Entrepreneur, professional speaker and executive coach
Watch back, on demand
So the above is what our members round the world saw on the day. If you didn't attend then you're in luck - we're making the platform with all the talks and sessions from the day available on our conference platform until 1 December.
As a Marketing Society member you can purchase access to the sessions via the book button below. For non-members, please use the book button below to fill in a short form - we'll then be in touch to complete your payment and give you access to the sessions.
For both members and non-members the price to access all the sessions on demand is GBP£129 +VAT.