Katy Mousinho is now enjoying a life of ‘freedom and flexibility,’ having forsaken the world of full-time working to pursue multiple activities including writing, health and fitness, travel and helping out small businesses with theirbrand and marketing strategy.

As Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she’s gained a broad perspective on the world of consumers and brands, having worked with a diverse range of clients across categories and countries. What she loves most is seeking inspiration from multiple sources to form insights that drive brand strategy and customer experience.

As a mother of four boys and now a grandmother, she understands the challenges of combining family life with career and is a strong advocate for getting the right support systems in place, flexibility in working patterns and being your authentic self. She is a feminist and is proud to be part of the fight for equal opportunities, recognition and rewards for everyone.