Katie Burke

Global Thought Leadership Lead, Accenture Song

​Katie is the Global Thought Leadership Lead for Accenture Song, specializing in how emerging technologies are reshaping human interactions, behaviour, and marketing. With over 17 years of strategic experience, Katie is a recognized futurist and the lead author of the annual Accenture Song Life Trends report. Her career with Accenture has spanned storytelling and innovation across design, marketing, and leadership development. ​

​Katie's work emphasizes the importance of crafting each customer touchpoint as a blend of strategy, creativity, design, technology, and intelligence—ensuring relevance and emotional connection that drives both customer and enterprise value. She believes that effective customer experiences are intentionally built, not accidental, and she leads efforts to harmonize diverse capabilities to make brands truly resonate with their audiences.


Start 2025 strong and discover the emerging trends that are set to influence our industry in the coming year with