Join us to discover the emerging trends that are set to influence our industry in the coming year and how our impact as marketers is more important than ever, with your host Sophie Devonshire and Katie Burke, Global Thought Leadership, Accenture.
Together, we'll uncover the five key trends shaping the future of marketing. We'll explore how impact—more vital than ever in 2025—is the very essence of what being a marketer is all about. As marketers, we create value through impact, and this morning will focus on how we can amplify that in meaningful ways.
The five key trends
- Cost of Hesitations: Explore how declining online trust is transforming digital experiences and business interactions.
- The Parent Trap: Discuss the rising tide of parental activism and its implications for online ecosystems.
- Impatience Economy: Examine how crowd-powered solutions are redefining paths to health, wealth, and happiness.
- The Dignity of Work: Investigate the evolving dynamics of workplace motivation and employee engagement.
- Social Rewilding: Unpack the shift towards meaningful, real-world connections and experiences.
What to expect
Emulating the very essence of our Marketing Leaders Programme, the morning kicks off sharing the biggest trends that will shape our tomorrow before we move to roundtable conversations hosted by industry experts. Each table host will share personal insights on how they are navigating the trends and invite us to explore the impact we can have.
This is your opportunity to:
- Engage in focused conversations with marketing leaders
- Share your experiences and challenges
- Explore innovative approaches to these transformative trends
- Build valuable peer connections
Spaces are strictly limited to ensure high-quality, in-depth dialogue. Each roundtable will be an immersive experience, allowing you to dive deep into these critical marketing trends with industry experts.
Book now and prepare for a morning of inspiration, impactful conversations, and actionable insights to kick-start your year.
THE DETAILS
Date: Thursday 30 January 2025
Time 8.30am – 10.30am
Location: Accenture, 30 Fenchurch Street, London, EC3M 3BD. (Nearest tube Monument, Fenchurch Street, Tower Hill)
All membership types: This event is included in your membership, please ensure that you are logged into your membership account to book events online
Non-Members: If you are interested in finding out more about the value membership can offer please contact [email protected]
The Marketing Leaders Programme - Accelerate your senior leaders success
Brought to you by The Marketing Society, powered by Accenture Song
Application deadline 14 February 2025 - Find out more here
The Marketing Society, together with Accenture Song, has developed the Marketing Leaders Programme (MLP) to help shape the great global marketing leaders of tomorrow. This unique development experience has been designed for high-potential marketers who are preparing for senior leadership roles.
This residential experience combines both marketing and people leadership skill development and is delivered in a nurturing, rural retreat by leading industry figures and leadership experts.
The strength of the programme lies in the way it brings together today’s marketing leaders with those of tomorrow, in a safe, open environment, enabling honest conversations between delegates and globally renowned speakers. We have coached hundreds of promising senior marketers over the last 20 years from Aviva, Bacardi, Barclays, Costa Coffee, Weetabix, British Gas, Tesco, McDonald's, Heineken, Unilever and so many more.
Speakers
Katie Burke
Global Thought Leadership Lead, Accenture Song
