Julian Saunders

Strategist, trainer and writer

Julian Saunders is a strategist, trainer and writer.

He has had three careers.

In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising.

He took a sabbatical in 2003/4 to edit a pioneering textbook for The Account Planning Group about the future impact of digital technology on communications.

Then he was Non-executive Planning Director of Good Technology (gt), worked on behaviour change campaigns for UK government (COI) and  in an Innovation team at Google (The Zoo).

For the past 15 years he has also run courses for agency strategists and brand owners in the UK and internationally.

He publishes regularly and blogs at www.joinedupthink.com

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and
In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without
Here is a safe prediction. Pundits will write lots of books about the Post-Covid world. As a publishing news hook
How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one
Tony Blair was the last politician to lead a major party rebranding with the “New labour” project.
My copy of The Economist now comes in a see through non-plastic wrapper that is “100% compostable” and can be