Jason Foo is the founder and CEO of BBD Perfect Storm, a brand and cultural transformation company. Founded in 2013, its purpose is to build and grow brands from which the world benefits. Based in London, 65% of its work is now global or international in nature.

He has advised clients across virtually every industry sector and the company’s current clients include Etihad Airways, Moet Hennessy, Investec Bank, Smith & Nephew, Severn Trent Water, Pepsico, Mishcon de Reya, Kraft Heinz, and Unilever.

Perfect Storm is a founding member of the United Nations UnStereotype Alliance, dedicated to improving societal representation and eradicating harmful stereotypes from media and advertising. Perfect Storm’s work in brand and cultural transformation has led to it being cited as the 'Best Industry Changemaker' in the UK.

Jason is a proud Fellow of The Marketing Society and Treasurer to its Global Fiduciary Board. He also sits on the Advisory Board for the Alliance of Independent Agencies.