Ivy Cheung is a visionary marketing leader at Chubb Life HK, driving commercial campaigns that created social impact, like "Every Way of Life" and "Every Way of Legacy" campaigns that challenge traditional narratives and embrace diverse perspectives. With over 14 years of experience, including as a founding team member of Mox Bank and in marketing at Cathay Pacific, Ivy combines her master’s degree in counseling with strategic marketing to create emotionally resonant campaigns. Her dedication to diversity and inclusion shines through her collaborative approach, ensuring all voices are represented. A passionate traveler, Ivy believes that exploring different cultures enriches her storytelling and enhances her ability to connect with varied audiences.