Join us for an insightful discussion with brand leaders and sports experts as we unpack why sports matters to brands and why brands matter to sports.
With the global sports sponsorship market nearing USD100 billion, brands across industries continue to invest in sports as a key strategy to elevate their business.
At this event we'll host two sessions with the first focusing on why sports is such a powerful platform for brand visibility, how these partnerships have shaped business success, and whether traditional sports sponsorships still hold the same value in today’s rapidly changing marketing landscape.
Looking ahead, we’ll also examine how these relationships are expected to evolve over the next five years.
We'll then delve into the role of sports in the community for the second session, focusing on the challenges young athletes face on their path to professional success. What role do brands play in supporting these athletes, and how can they authentically contribute to their journeys? As the landscape of sponsorships becomes increasingly crowded, we’ll discuss how brands can stand out by demonstrating genuine commitment to the growth of local talent.
This event will provide valuable insights for anyone interested in the future of sports marketing, brand partnerships, and community impact.
A huge thank you to HSBC for powering this experience.
Hear from outstanding speakers who'll share their ideas and perspectives -
Session One - Sports and Brand
- Andrea de Vincentiis, Global Head of Brand Partnerships & Regional Head of Brand, HSBC
- Edward Bell, GM Brand, Insight & Marketing Communications, Cathay Pacific
- Ivy Cheung, Head of Marketing, Chubb Life
Moderated by: Nellie Chan, Director, Google Hong Kong and Chair of The Marketing Society Hong Kong
Session Two - Sports and Community
- Rocky Chow, Executive Director - Community Participation, Hong Kong China Rugby
- Michael Cheng, President Hong Kong, China Tennis Association
- Coleman Wong, Professional Tennis Player
- John Sharkey, Project Director, Kai Tak Sports Park
Moderated by: Kiri Sinclair, Founder and CEO, Sinclair and Board Member of The Marketing Society Hong Kong
THE DETAILS
Date: Monday 10 March
Time: 8.30-11.30am HKT
Location: HSBC Hong Kong - HSBC Main Building, 1 Queen’s Road Central, Hong Kong
Includes breakfast and beverages.
Who can book on to this event?
Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.
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For any questions, please email [email protected]
Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).
Speakers
Andrea De Vincentiis
Global Head of Brand Partnerships & Regional Head of Brand, HSBC
Edward Bell
GM Brand, Insight & Marketing Communications, Cathay Pacific
Ivy Cheung
Head of Marketing, Chubb Life HK
Rocky Chow
Executive Director - Community Participation, Hong Kong China Rugby
