Member interview with Tyrone Gracias

We are delighted to bring you a Member Interview with Tyrone Gracias Head of Laundry Marketing at Henkel  

What’s your golden rule?

There’s always light at the end of the tunnel

Who has been your biggest influence?

Steve Jobs

What is your most hated business expression?

Let’s take it offline

What’s the smartest business idea you’ve ever had?

Leveraging partnerships to grow brand penetration

Which leader do you admire most and why?

Steve Jobs because of his powerful vision that transformed Apple into a world leader in telecommunication

What keeps you up at night as a marketing leader?

The lack of accurate industry benchmarks for media efficiency

Why is being part of The Marketing Society important for your career?

To learn from the marketing fraternity in other sectors to improve my marketing skills and to engage in meaningful connections to grow my professional network

Why does marketing matter to you?

Marketing matters to me because it is an effective tool to enable positive change in people’s lives. The power of marketing cannot be underestimated when it comes to influencing change.

Tell us something that’s not on your CV

In the early stages of my career, putting my brand in the Guinness book of world records shaped my career and my love for marketing.

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Published on 11 June 2024