We are delighted to bring you a Member Interview with Nicola Graham, Director, UTA Entertainment & Culture Marketing EMEA
What’s your golden rule?
Storytelling and collaboration is everything.
Who has been your biggest influence?
My Grandpa's wisdom and approach to life will always be my greatest influence in life.
What is your most hated business expression?
Low-hanging fruit - it implies very little work is needed to achieve results and dismisses the effort actually involved!
What’s the smartest business idea you’ve ever had?
Being open to using AI.
Which leader do you admire most and why?
Malala Yousafzai - her courage, resilience and deep commitment to expand access to education.
What is on your mind the most right now as a marketing leader?
The ever evolving space of branded entertainment.
Why is being part of The Marketing Society important for your career?
Continuous inspiration and learning in an active, professional community.
Why does marketing matter to you?
It has the power to shape culture and influence the way people think, feel and behave.
Tell us something that’s not on your CV
I collect matchboxes!
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Published on 14 April 2025
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