We are delighted to bring you a Member Interview with Namita Ramani, Founder and CEO, Above Digital
What’s your golden rule?
Own your outcome. And always think win-win
Who has been your biggest influence?
Biran Kurtz as he introduced me to the concept of Direct Response Marketing which is the foundation of our business. We are doing the same in digital format.
What is your most hated business expression?
What do you do? I find this question extremely mechanical as most of the time I notice the listener is just waiting for me to finish to share what they do!
What’s the smartest business idea you’ve ever had?
Don't make them think. Hold the hand of the visitor and guide them to action. This ideology has made us successful with performance marketing campaigns.
What leader do you admire most and why?
Steve Jobs. His belief in his products and conviction that it would change the world.
What is on your mind the most right now as a marketing leader?
How can I take Above Digital global.
Why is being part of The Marketing Society important for your career?
I would love to connect with marketers and founders and learn from their success and failures.
Why does marketing matter to you?
Being a Marketer is a very responsible job. What we do influences people to take action. There is a sense of Responsibility to work with Moral and Ethical businesses. Seeing our clients succeed and helping them grow gives me a sense of contentment that I helped someone realize their dreams.
Tell us something that’s not on your CV
I am a cyclist and a big foodie.. I love exploring Michelin Star restaurants and literally travel to taste good food! :)
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