We are delighted to bring you a Member Interview with Laurenz Koehler, Managing Partner Duxton Consulting Group.
What’s your golden rule?
Keep it simple!
Who has been your biggest influence?
Behavioural Economics, Dan Ariely and others, for making behavioural science acceptable in boardroom discussions.
What is your most hated business expression?
It`s not our responsibility.
What’s the smartest business idea you’ve ever had?
Combining social and data science to understand and predict human behaviour at scale.
Which leader do you admire most and why?
Steve Jobs - for putting human needs at the heart of a company and its products, against all odds.
What is on your mind the most right now as a marketing leader?
Putting human needs back into the frenzy of (marketing) data discussions.
Why is being part of The Marketing Society important for your career?
Networking and finding like minded professionals that still want to make a difference
Why does marketing matter to you?
Marketing can drive corporate output to be human centric and relevant to people. And that ultimately drives ROI.
Tell us something that’s not on your CV
Empathy is the beginning of every solution I ever developed.
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