source and credit : Emma

Member Interview with Emma Cantwell

We are delighted to bring you a Member Interview with Emma Cantwell, Director of Marketing and Communications, Mohamed bin Zayed University of Artificial Intelligence.


What’s your golden rule?

People first.


Who has been your biggest influence?

My children. They gave me a better understanding of humanity - and perspective on brands, audiences (and life!)


What is your most hated business expression?

Let's be agile (AKA forget the rigor)


What’s the smartest business idea you’ve ever had?

Creating alternate, non-conventional revenue streams for Louvre Abu Dhabi (bringing art to new audiences).


Which leader do you admire most and why?

Melanie Perkins (founder of Canva) who epitomises the power of a great idea, and authenticity and she has defied the odds as one of the youngest CEOs of a global tech startup. Plus she's Australian.


What keeps you up at night as a marketing leader?

When culture obstructs progress.


Why is being part of TMS important for your career?

It can be lonely - a network full of great ideas and brilliant people is invaluable.


Tell us something that’s not on your CV

My first jobs were in journalism. And before that, I was offered a career as an artist.



Published on 18 February 2024


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