We are delighted to bring you a Member Interview with Daniel Tartaro, Head of APAC, Winnin
What’s your golden rule?
The more I know, the more I realize how much I don’t know.
Who has been your biggest influence?
My biggest influence has been my maternal grandparents.
They left Portugal during the authoritarian regime and emigrated to Brazil with nothing but courage, and a five-year-old daughter, my mother. They arrived by ship, not knowing what the future held, only that they were chasing freedom and a better life. That kind of bravery runs deep in my family. Years later, I became an immigrant myself, moving to Singapore with my own children. Their story reminds me that building something meaningful often means stepping into the unknown with courage and conviction.
What is your most hated business expression?
“Take this offline.”
Because nothing says transparency like secret side chats.
What’s the smartest business idea you’ve ever had?
Built a business playbook inspired by life with 3 small kids: move fast, fail loud, clean up often.
Which leader do you admire most and why?
Nando Parrado (Uruguayan crash survivor, from Alive)
Not a CEO. Not a politician. Just a guy who walked out of the Andes to save his friends. Leadership through pure instinct and purpose.
What is on your mind the most right now as a marketing leader?
While everyone’s racing to integrate AI, fewer are pausing to ask the deeper questions.
The problem isn’t a lack of tools, it’s a lack of cultural relevance. Many brands are applying 21st century tech to strategies stuck in a 20th century mindset. Some truths stay the same: people still crave meaning, belonging, identity. But earning attention today means moving at the speed of culture, not just automation. That’s what keeps me up: how do we stay deeply human while scaling smarter?
Why is being part of The Marketing Society important for your career?
Most of my network is rooted in Latin America and the US, but I’m now building in Asia, and I want to learn from the best here.
Being part of The Marketing Society connects me to people who are pushing boundaries in this region. It’s not just about networking, it’s about shared curiosity, cultural context, and real conversations with people who get it.
Why does marketing matter to you?
Because it reminds me we’re driven by our guts, not our brains.
Marketing lives at the intersection of instinct, emotion, and culture. It reveals what people feel before they can explain it—and how deeply that’s shaped by where they come from, what they believe, and what they’re surrounded by. That’s what makes it powerful, and endlessly human.
Tell us something that’s not on your CV
As an 8-time Ironman finisher, I’ve learned this: you can plan the race, but the race never goes to plan.
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