We are delighted to bring you a Member Interview with Cigdem Oztabak, CMO, Pirix.co
What’s your golden rule?
Collaborate.
Who has been your biggest influence?
Alain de Botton.
What is your most hated business expression?
Fake it until you make it.
What’s the smartest business idea you’ve ever had?
A business idea I had to tackle food inflation – an app that lets consumers compare grocery prices in real-time based on their location.
Which leader do you admire most and why?
Marissa Mayer was one of the first person to become an influential leader in the tech-male world.
What keeps you up at night as a marketing leader?
Authenticity.
Why is being part of The Marketing Society important for your career?
Tapping to smarter people than me.
Why does marketing matter to you?
Stories are the core of this life.
Tell us something that’s not on your CV
I hosted a radio show called "Surf Bag" for three years because of my love for surfing and surf music. I had to stop because surf music doesn’t really evolve – I think I played almost the entire surf rock genre in those three years!
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