We are delighted to bring you a Member Interview with Anna Tully, Comms Planning Senior Manager, Republic of Media
What’s your golden rule?
Comfort rarely creates growth. You have to be flexible and open to embracing new opportunities that come your way, with the curiosity to ask questions and the willingness to learn from people's answers.
Who has been your biggest influence?
My mum, dad and brother. Their work ethic is unrivalled and inspirational. They taught me what it means to be a team.
What is your most hated business expression?
When people describe their core services as "our bread and butter".
What’s the smartest business idea you’ve ever had?
Create an environment where people feel challenged enough to grow but supported enough to fail. That's where the strongest teams come up with the best ideas, and the best results.
What leader do you admire most and why?
Claire Mathieson at ROM - her energy for the job is infectious, I'd imagine because she's great at it.
What is on your mind the most right now as a marketing leader?
AI - it's effect on brands, agencies and the unavoidable need for human thought behind it.
Why is being part of The Marketing Society important for your career?
Because it's an opportunity to meet new people and learn from them! (golden rule)
Why does marketing matter to you?
It makes brands, clients and businesses better. It's a unique industry that celebrates creativity and contributes to culture. Marketeers bring energy and enthusiasm to work and life in general, working but having fun while doing it. And that's exactly how it should be - you can't be creative without fun.
Tell us something that’s not on your CV
I'm a keen water skier and ultra runner.
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