What’s your golden rule?
Don’t waste time.
Who has been your biggest influence?
Too many! Alvin Toffler, Henry Kissinger, Nassim Taleb, Robert Kaplan, Pico Iyer, etc.
What is your most hated business expression?
“Pencil it in…”
How can marketers be braver?
Take a stand.
What’s the biggest risk you’ve taken in your career?
Ending all my institutional affiliations and launching my own company.
Which leader do you admire most and why?
Angela Merkel, for being both technocratic and humane.
What’s your favourite word?
Tell us a secret?
The world is not going to end in 2032.